The Terrogence Digital Diplomacy Service is an innovative tool for political campaigns seeking to leverage user generated content to change hearts and minds.
The digital diplomacy team creates sophisticated online campaigns that lead audiences to reconsider current political attitudes. The service is designed in a unique way: instead of crafting new messages, we build on content created by the people themselves.
In the past, political campaigns relied on content created by communication specialists and media experts. Using a lengthy, expansive and risky process, the original content was created by dedicated teams, and then tested on focus groups. That approach has its merits, but the world has changed dramatically since the methods informing it were developed. Today, the best, most effective content for any political campaign isn't created by experts. Instead, it's created by the users themselves.
In recent years, as demonstrated in the Arab spring and other major world events, the most effective political content is created by people who feel deeply about the issues, not by teams of detached outside professionals. We take that content and make it matter for your campaign. A fantastic photo, a brilliant blog post, a clever meme: user generated content is the new best way to change hearts and minds.
Great content that matches your client needs is being constantly created online, for free. But most of the time, that content remains inside limited user communities, visible only to the friends of the person who created the content and missing where it's needed most: your campaign. The digital diplomacy service solves that problem: local voices are expertly edited, translated and then distributed online to change perceptions and shape a new reality.
Here's how our process works: