Until the fall of the Soviet Union and the end of the cold war way back in the pre-internet year of 1989, the world was a very clear place. Countries were either clients of America, or of the USSR, and the conflict zones were clear.
After 1989, the world became a slightly messier place, with countries and nations coming to grips with independence. Still, conflicts remained largely national affairs, and the zones of conflict were in large part contained and largely predictable.
Arguably around 2006 with the launch of Facebook, Social Media became the norm on the World Wide Web, and grew the known world by several orders of magnitude. Big Data became an even bigger understatement as human interconnectivity and communicative complexity hitherto unknown to mankind eroded national borders and cultural divides of all kinds everywhere.
There are people who feel that the sheer amount of data on the internet is one of its most impressive and valuable features. They are only partially correct. At Terrogence we understand that Big Data is only as interesting as the specific intelligence derivatives that can be coaxed from it. In other words, if all you have is a crawler feeding mountains of information into a queue, then all you have is data. It takes another crucial step to distill a portion of that information into a legitimate intelligence deliverable.
Terrogence is predicated on this crucial step. Our methogology embodies a proactive, human-centric approach to WEBINT, as opposed to a techno-centric, passive approach of many Big Data intelligence solutions. Where our competition often assumes that more information yields more intelligence according to some loosely defined positive correlation, we understand that the correlation is more complex than that, and is often negative in large part.
It is for this reason that Terrogence puts a premium on optimizing our information/intelligence ratio by keeping human judgment in the mix at all stages of intelligence production, as opposed to abandoning human judgment in the early collection stages under the mistaken impression that this will necessarily increase intelligence productivity. Quite the contrary, an increase in information often does not equal an increase in intelligence (though sometimes it does).
The noise reduction this affords Terrogence on a day to day basis is translated into more concise and relevant intelligence deliverables to our customers, offering better context and deeper analysis.